Given its current occupancy, physical condition, and massive size, the only way to market the space effectively was by allowing brokers worldwide to make it over virtually.

Both owners and clients agree: photorealistic immersive virtual environments are more effective than actual physical walkthroughs at revealing a property’s potential value.

Brokers leveraged BlockVue to overcome a host of challenges, like high vacancy rates and non-standard floor plans, and market this iconic legacy building as a mixed-use hub.